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Sunday, July 22, 2012

Commendable Design in a Government Body

The guys in Madhya Pradesh Tourism have done done a commendable work in overhauling the tourism industry of the heartland. Though I do not have a first hand experience of the services provided by them but the promotional work done by them surely impresses. Unlike brochures, leaflets, booklets, and (perhaps most noticeably) the website of numerous government departments, those of the MPT look far better - aesthetically and professionally.  

That may seem unlikely for a government body but they have proved Govt departments could go creative - sometimes. At least in employing better design agencies.

The MPT rcently opened their office in Varanasi. They have introduced some really nice and creative offers in tour packages. For instance, imagine your wedding near the Khajuraho temple - the majestic epitome of Indian architecture, sculpture and imagination. Yes, the guys would arrange your complete wedding for you - you just need to let your pocket loose.

Here are some of their brochures and other printed promotional matters: